When branding your company or non-profit, you need to understand the principles that make brands effective today, and the pitfalls to avoid. In this workshop you’ll be introduced to the core of successful branding, creative techniques to employ when crafting your brand, examples of successful brands, and common mistakes to avoid. You will leave with a firm grasp of what a brand is, how it works, and how you can successfully create a brand for your organization. Included will be how a brand is not a logo, developing a brand promise, monitoring your brand, fonts, colors, and keeping consistent brand communication in overall marketing. We will also discuss low-cost and effective marketing tools, such as social media, e-marketing, networking and more.
Presenter: Marla Herndon is the coordinator for REI Women’s Business Center in Durant, serving southern Oklahoma. She has 19 years experience in marketing, with an emphasis in social media and digital advertising. Marla has spent the last 14 years with the organization, and is passionate about helping the clients of REI Oklahoma grow and succeed.
She is a graduate of Leadership Durant and was also named volunteer of the year with Durant Main Street. Marla has nearly 20 years’ experience with marketing and holds a Master’s Degree in Educational Technology from Southeastern Oklahoma State University in Durant.
Partners: Pontotoc Technology Center, OKSBDC, OSU Extension, Ada Main Street, Ada Area Chamber of Commerce, The Chickasaw Nation, Ada Jobs Foundation and REI Women’s Business Center
You will be redirected to PayPal to pay for registration. Fee is non-refundable. If you cannot attend, your registration may be able to be transferred to another workshop.
Funded in part through a cooperative agreement with the U. S. Small Business Administration, WBC’s, SBA 7j, and PRIME programs and services are provided on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities and language assistance services for clients with limited English proficiency will be provided if requested at least two weeks in advance. Contact Lori Smith, WBC Assistant or Cassidy Gilmore, PRIME Coordinator at P.O. Box 1335, Durant, OK 74702 or call 800-658-2823.