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Virtual Training: Targeting Through Demographics


Online Meeting
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October 25th, 2022
Start Time: 9:00 am
End Time: 10:30 am

When starting a business, it is vital to really get to know your target customer on a deeper level so you can create an effective marketing strategy. This involves researching demographics, identifying motivations, and understanding factors that drive purchasing decisions. Whether you are designing a website, crafting ads, or choosing products to offer, having a clear picture of who your customer is will help you achieve greater success. Reference Solutions is an interactive database that helps you design customer descriptions using over 100 selection variables – from where they live to how they spend their money, and we will show you how to use this tool. Full contact details are available to download.

Presenter: Bill Carlson, Data Axle

This workshop is provided by Pioneer Library Systems and REI Women's Business Center.

Funded in part through a cooperative agreement with the U.S. Small Business Administration. WBC and 7j programs and services are provided on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities and language assistance services for clients with limited English proficiency will be provided if requested at least two weeks in advance. Contact Lori Smith, WBC Assistant at PO Box 1335, Durant, OK 74702 or call 800-658-2823.

Price: $0.00

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